03 Jan 10 It’s a New Year

So, 2010 is upon us and we’re making some changes here at the ole IMPACT headquarters. 2009 was a year of learning and one of the things we learned was that social media, and communication in general, is a lot more difficult to keep up with than we first surmised.

Actually, the problem I have always had is to figure out the difference between what I post on the blog versus what I write in the newsletter. In 2009 I tried to keep up with two blog entries per week and one newsletter per week. Nuts! So at the end of the year I took a break from both in order to rethink the purpose behind the different channels and how best to approach them for the next year.

I just finished re-reading Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)“> (If you haven’t read it, you should) and noticed something in the added material at the back of the book. Levitt and Dubner approached this issue in a way that makes sense to me. First, there is the book from which most of the discussion comes. Second, they have a website and newsletter that provides more or less updates to the book (they have a new one now called Superfreakonomics which I’m listening too on my various commutes…fascinating!). Third, they have their blog. The blog is a much more casual device for them with various observations, rantings and ravings but overall a better look into their own thinking just through the fact that it is so conversational.

There’s the model I want to use. I have tried in the past to create a blog that is educational and addresses substantive issues with leadership tips, etc. But that’s also what I’m doing with the newsletter. So I have decided that this year the blog will be much less scientific and a lot more…well, fun. It will be OPINION and hopefully in so doing will be not only an added thought value for you, but also more entertaining and engaging than the mini-lectures that have occurred here in the past. Also in a fit of independence and spontaneity, I will commit to at least a weekly blog entry but there might be some weeks where there are several. Who knows? Why not?

The newsletter on the other hand will become more substantive and provide more information and ideas than it has in the past. I am going to publish it in pdf format for those who like to print things or want to read them on their Kindle or Sony Reader (or iPhone or whatever). The objective of the newsletter is to create something that you will want to keep and to which you may want to refer. This allows me to have guest columns as well as much more useful content in one place on a monthly basis.

More than anything, as we move along on this quest to get it right, I invite you to give me feedback and input on what you think would be most useful. In the meantime, we’ll keep messing with the formula until we get something that works. For example, right now I have two websites: www.ImpactSuccess.com and www.GlobalLeadershipDialogue.com. I’m not sure this makes sense any longer and perhaps there should just be one. I think I have two partially valuable sites right now and not one that is a powerhouse. Maybe there’s a way to address that. Anyway, you get the picture. (If you have an opinion on this, I would love to hear it).

Off we go now into the new decade. We will keep learning and evolving and we invite you to do so with us. I suspect this is another case where there is no right or wrong answer, at least not one that is readily apparent. In the meantime, we’ll keep trying and see what we learn this time. Happy New Year!

Tags: engagement, Global Leadership, great leadership, trust, vision

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