01 Dec 09 The Ridiculous Focus on Approval Ratings

Ok, you can probably tell by my title where this blog is going to go. I have become increasingly more fascinated at the desire that we have to measure effectiveness primarily through numbers. I’ve written on this before in a corporate setting with the idea that measures established to make the vague more concrete become overly important and allow us to ignore the not-so-measurable environmental and cultural changes that are going on around us as leaders. I don’t think we should throw out all of the numbers…I just think we get obsessed with them.

But this is not my point right now. I have noticed more and more this obsession with approval ratings. For example, there was panic a week or so ago when President Obama’s approval rating dropped below 50%. Now it is back to above 50% but the whole issue was silly because there is a 5% margin of error. In other words, we have no idea whether 45% is that much different than 55% because the range of scores is 10%.

Ok, that’s one thing, but here’s the real issue. Leaders can not lead effectively worrying about rolling approval scores. President Obama was not elected to gain public approval. He was elected to lead the nation. The same is true of every governor, mayor and other official who serves public office. Chasing public approval is like chasing employee approval…there are times when you are simply not going to have it. Why is that?

The biggest reason that approval ratings need to be put back on the shelf is that they are short-term measures. Approval ratings as published always represent an immediate and timely response at a specific moment in time. Leadership on the other hand is measured over the long term. You can’t adequately make decisions that are visionary or complex and worry about the response you will get on the day you make that decision. This is the paradox of approval ratings. When published as if they are substantial news, we get confused and concerned because we get the impression that there is something terribly wrong.

One other thing to remember about approval ratings on a large scale. The most reported ratings, those conducted by Gallup, are conducted by phoning between 3000 and 4000 people with the question, “Do you approve of leadership?” or something to that effect. It is as simple as that. In other words, the breaking news that somebody’s approval rating has dropped or risen is based on an answer given by .00001 of the population.

This is the equivalent of asking 1 person in a sell-out crowd at the new Dallas Cowboys Stadium to represent the views of the nation.

While it would be great if we could predict the effectiveness of our President or any other leader based on a simple measure of public opinion, we simply cannot. The same is true of corporate leaders or others in complex systems. There is simply too much we do not know at a given point of view and too great a diversity of opinion to ensure a valid measure. It is important that our leaders hear our views and opinions, but simply having these opinions is no reflection of the effectiveness of the leader.

What do you think?

Tags: accountability, approval ratings, communication, Global Leadership, integrity, leadership approval, performance, politics

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