03 Nov 09 Communicating Survival

As I continue to work on a special report regarding managing workplace layoff survivors, I’m finding that there are some very consistent communication methods that effective leaders are using. I’d like your thoughts on this:

1. Have as serious a communication strategy with those that are still part of the organization as you did when layoffs were looming. Even if the message is that there are no changes, a lack of communication promotes suspicion and lack of trust.

2. Sincere appreciation from top management to all employees, recognizing the challenges of the current situation and without reference to the “dire” needs of the company. A note saying that management understands the emotional challenge of losing good co-workers can go a long way to communicating empathy.

3.No BS about future changes. If there is a possibility of future layoffs it is not necessary to trumpet that there will be more people losing their jobs, but it is important to let people know that there may be additional organizational challenges and that they will be kept abreast of these changes as they come into play.

4.Schedule get togethers both formal and informal between leadership and staff to discuss upcoming decision schedules and to get input from employees, not about what the decisions should be, but about how they should be handled.

5.Senior management should take responsibility for much of this communication and not depend on front line supervisors to trickle down the information. They are as disturbed by the changes as anybody and it is a senior leadership responsibility to be accountable for organization-wide changes. That means it is a senior leadership responsibility to communicate to employees.

6.At the same time, senior leadership should take the opportunity as a coaching moment with their management and supervisors. Let the middle and lower level managers know the thought process and let them in on the communication plan. Let them feel like leaders, even if they are not the ones doing the communicating. Ensure that employees and supervisors alike understand that senior leaders are doing the talking, not because they don’t trust line management, but because they may have more answers and a bigger picture.

Managing organizations that have had major personnel challenges can be a challenge because, regardless of what you tell your folks, they will be suspicious and they will be hurt. They have already suffered from losing long-term relationships and assuming that they can just “let it go” and “get back to work” is short sighted and reflects a lack of understanding as to what motivates people. Even with ridiculously busy schedules, senior leadership has to take the time to reach out to employees. It is not just a nice thing to do, it is a way to get the organization back on track as quickly and effectively as possible.

Tags: accountability, change, courage, fear, trust

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